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【重磅报告】你在加班,他在拿着OV刷抖音|新线城市生活与消费研究

Cheetah Global Think Tank 2天前我要分享

注意公开号码回复“新线城市”下载报告完整PDF

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认识一线城市的资源,但不喜欢紧张的节奏,渴望“一线城市的机遇+三线城市的舒适”;

早起,午休,晚睡,刷手机,半天半茶;

聚会的频率远远高于一线城市的频率,并且每周要求朋友一两天或五天;

相亲是不受欢迎的,已婚男子有双重礼物,三线城市140平方米是标准的;

不想要第二个孩子;

相对于孩子的教育,你可以上大学;

华为,vivo和OPPO是最受欢迎的手机,购买了参考线体验;

私家车的使用率很高,通勤时间短,喜欢电动汽车;

有更多的闲暇时间刷手机,喜欢信息共享和短视频,易受网红商品的影响,草的效果显着;

内容被普遍接受,但主要用于娱乐消费,个人成长所产生的知识支付较少。

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- 没有特别的顺序 -

手机:华为,VIVO,OPPO,小米,Hammer

电脑:戴尔,联想,华硕,惠普,三星

?汽车:大众,丰田,日产,吉利,本田

?电子商务:京东,淘宝,天猫,小红树等。

娱乐:WeChat,Vibrato,King Glory,Fast,Tencent Video

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